Dr Fahizah Shamsuddin
- Senior Lecturer
- School of Communication and Media Studies
Biography
Dr Fahizah is passionate about bridging academia and industry, bringing real-world insights into the classroom. With experience across multiple industries—including aviation, telecommunications, and banking—she has built knowledge in brand strategy, advertising, and marketing. Her time in the agency world as a suit at M&C Saatchi and BBDO saw her managing major clients and campaigns, strengthening both strategic and brand management capabilities. Since stepping into academia, leadership roles have been a key focus, driving industry collaborations, research-driven teaching, and student-centered initiatives. Committed to shaping the next generation of industry-ready professionals, she strives to create a learning environment that is dynamic, relevant, and deeply connected to the evolving world of advertising and branding.
Academic & Professional Qualifications
- Doctor of Philosophy (Advertising and Marketing), Universiti Malaya, Malaysia (2023)
- Master of Communication (Integrated Marketing Communication), Universiti Sains Malaysia, Malaysia (2016)
- Bachelor Of Communication (Hons) in Corporate Communication, Kuala Lumpur Infrastructure University College, Malaysia (2011)
- The Institute of Practitioners in Advertising, incorporated by Royal Charter (UK) - Foundation Certificate (Global)
Research Interests
- Advertising and Consumer Behavior
- Brand Strategy
- Sustainable and Ethical Branding
- Integrated Marketing Communication
- Media and Communication
- Strategic Communication
Teaching Areas
- Advertising and Branding
- Integrated Marketing Communication
- Media and Communication
- Communication
Courses Taught
- Digital Media Literacy
- Strategic Advertising Campaign
- Final Year Project
Notable Publications
- Shaid, N., Zainal Abidin, M.Z., & Shamsuddin, F. (2023). Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment. SEARCH Journal of Media and Communication Research, 15(2). Retrieved from
- Shamsuddin, F., Rahamad, M. S., & Zanuddin, H. (2023). Challenges of creative development by advertising industry players in Malaysia. Asian Journal of Applied Communication, 12(1). Retrieved from
- Shamsuddin, F., Rahamad, M. S., & Zanuddin, H. (2022). Self-regulation practice of the advertising industry in Malaysia: Outlook of industry players’ awareness and application. Malaysian Journal of Media Studies, 24(2), 37–53. DOI:
- Shamsuddin, F. (2022). Outlook of creative development on advertising agencies in Malaysia. Paper presented at The 6th International Postgraduate Research Conference (POGRES2022), Universiti Kebangsaan Malaysia.
- Chuen, N. S. S., & Shamsuddin, F. (2022). An exploratory study on the attributes of Korean dramas resulting in binge-watching among millennials in Malaysia. International Journal of Early Childhood Special Education (INTJECSE), 14(3). DOI: 10.9756/INT-JECSE/V14I3.815. Retrieved from
Achievements & Accolades
- MDA d’Young Achievers Award 2024 (Gold Winner), Taylor’s University – Served as an advisor for the student team that won Gold at this prestigious industry competition.
- sChoolers Kancil Portfolio Review 2024 (Bronze Winner), Taylor’s University – Guided students as an advisor, helping them secure a Bronze award at this highly regarded portfolio review.
- Wipro Unza x Mind Spark (2024 Advertising Final Year Showcase), Taylor’s University – Received a monetary token of RM10,000 in recognition of contributions to a collaborative project, serving as the student team’s project advisor.
- ADVert Showcase 2024 (Lead Coordinator), Taylor’s University – Led the coordination of the Final Year Showcase, facilitating student collaborations with 12 top brands, including CelcomDigi, Unilever, Wipro Unza, Grab Malaysia, Awana Genting, Pizza Hut, and Malaysia Aviation Group.
Professional Associations
- The Malaysian Association of Communication Educators - Lifetime Member