Associate Professor Dr Sim Tze Ying

Dr Sim Tze Ying

Associate Professor Dr Sim Tze Ying

  • Associate Professor
Department of Data Science and Artificial Intelligence
  • School of Computing and Artificial Intelligence
Faculty of Engineering and Technology
SDGs Focus

Biography

Dr. Sim Tze Ying brings a wealth of experience from both industry and academia to her role as Associate Professor at ºìÐÓÊÓƵ University, where she has been a faculty member since 2013. Her early career began at Motorola Semiconductor, Malaysia, where she served as a Systems Engineer from 2000 to 2004. She later spent nearly a decade in Germany as a researcher at the University of Kassel, deepening her expertise in technology-driven education and applied engineering research. Dr. Sim holds a Postgraduate Certificate in Academic Practice (International) from Lancaster University, UK, which has informed her innovative approach to educational research, particularly in enhancing STEM learning experiences. Her work is grounded in a commitment to improving access to engineering education for underserved communities, blending pedagogy with technology to create inclusive and effective learning environments. Her current research interests span STEM education, student support systems, and the integration of technology in teaching and learning. She is also actively engaged in Building Information Modelling (BIM), particularly in its application for facilities management and its broader adoption within the Architecture, Construction, and Engineering (ACE) industries. Dr. Sim welcomes collaborative opportunities, especially in projects related to STEM education innovation, educational technology, and BIM for built environment applications. Contact Dr. Sim to explore research and collaboration opportunities in these areas.

Academic & Professional Qualifications

  • PhD in Engineering, University of Kassel, Germany (2010)
  • MSc in Computer Science (Software Engineering), Universiti Putra Malaysia, Malaysia (2003)
  • BSc in Computer Science, Universiti Putra Malaysia, Malaysia (2000)

Research Interests

  • Technology-Enhanced and Online Learning
  • Computational Thinking and Programming Education
  • Digitalization in Engineering and Construction AEC Industry
  • Educational Innovation and Interdisciplinary Pedagogy

Teaching Areas

  • Engineering - Embedded System, Process Automation, MATLAB.
  • Computer Science - Software Engineering Tools, Programming 1, Programming 2, System Analysis and Design.
  • General Education - Freshman Seminar, Community Service, Internship, Introduction to Computer Applications.

Courses Taught

  • System Analysis and Design

Notable Publications

  1. Sim, T. Y. (2016). Exploration on the impact of online supported methods for novice programmers. 2015 IEEE Conference on E-Learning, E-Management and E-Services (IC3e 2015), 158–162. doi:10.1109/IC3e.2015.7403505
  2. Sim, T. Y., Lau, S. L., Zipf, P., & Kimm, K. (2014). Design and development of a supported tiered software for teaching and learning using a connected mobile learning application. World Applied Science Journal, 30(30), 247–255. Retrieved from
  3. Sim, T. Y., Naidu, D., & Apparasamy, D. (2014). Improving students engagement through social media: A case study of a private university in Malaysia Using Facebook. International Journal of e-Education, e-Business, e-Management and e-Learning, 4(6), 396–409.
  4. Sim, T. Y., & Vogel-Heuser, B. (2010). Reviews and findings on implementing active learning in a large class environment for Mechatronics and Computer Science students. Education Engineering (EDUCON), 2010 IEEE. doi:10.1109/EDUCON.2010.5492340
  5. Sim, T. Y., Li, F. L. F., & Vogel-Heuser, B. (2008). Modules, version and variability management in automation engineering of machine and plant manufacturing. 2008 IEEE International Conference on Emerging Technologies and Factory Automation. doi:10.1109/ETFA.2008.4638369

Achievements & Accolades

Title: Blended Education for STEM Teaching
Funded by: International Science Partnerships Fund and Malaysia Science Endowment
Amount: £155,000 (shared between UK and Malaysia)
Role (Duration): Principal Researcher (Malaysia) (2025–2027)

Title: Impact XChange
Funded by: Team Finland Knowledge Grant
Amount: RM320,000
Role (Duration): Co-Investigator (2023–2025)

Title: Module Development for Carsome Academy
Funded by: Carsome Academy
Amount: RM30,000
Role (Duration): Principal Developer (6 months, 2023)

Title: Embracing Blended Learning in Malaysian Higher Education: Students’ Skills, Engagement and Outcomes
Funded by: USM Matching Grant
Amount: RM20,000
Role (Duration): Principal Researcher (2021–2022)

Title: Development of A Framework for Unplugged Computational Thinking Activities in Improving The Interest And Skills In Programming
Funded by: Fundamental Research Grant Scheme (FRGS), Malaysia
Amount: RM55,000
Role (Duration): Principal Researcher (2021–2023)

Title: Building Information Management – Facilities Management Integrated Systems
Funded by: ºìÐÓÊÓƵ Internal Matching Fund (supported by iLabs)
Amount: RM150,000
Role (Duration): Principal Researcher (2021–2022)

Title: CIMB Change Empowerment Workshops II
Funded by: CIMB (supported by iLabs)
Amount: RM135,000
Role (Duration): Principal Researcher (2021)

Title: CIMB Change Empowerment Workshops I
Funded by: CIMB (supported by iLabs)
Amount: RM50,000
Role (Duration): Principal Researcher (2020)

Title: Petrosains Design Thinking Grant
Funded by: Petrosains (supported by iLabs)
Amount: RM15,000
Role (Duration): Principal Researcher (4 months, 2020)

Title: The Impact of Computational Thinking Skills On The Programming Skills Of Novice Programmers and Programmers With At Least 30 Hours Of Exposure
Funded by: ºìÐÓÊÓƵ University Internal Grant
Amount: RM15,500
Role (Duration): Principal Researcher (2020)

Title: The Impact of Equipping Novice Programmers With Problem-Solving Skills First As Compared To Block Programming Skills First
Funded by: ºìÐÓÊÓƵ University Internal Grant
Amount: RM24,500
Role (Duration): Principal Researcher (2019)

Professional Associations

  1. Institute of Electrical and Electronics Engineers, Senior Member
  2. Malaysia Board of Technologists