Overview
This course introduces students to political communication with the primary focus on the roles media and media professionals play in the planning, crafting, and disseminating of persuasive campaign messages targeted to different audiences or constituencies.
On completing the course, students will be able to:
- Outline the influence of media and communication on politics.
- Compare the strengths of different media for effective political communication.
- Incorporate persuasive political communication strategies targeting general and specific constituencies.
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Elective Details
Course Code: COM3033
Offering Semester: April
Credit Hours: 3
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: Continuous Assessment - 50%; Final Exam - 50%
Course Lecturer: AP. Dr Pauline Leong
Contact Email: @email
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