Political Communication

Overview

This course introduces students to political communication with the primary focus on the roles media and media professionals play in the planning, crafting, and disseminating of persuasive campaign messages targeted to different audiences or constituencies.

On completing the course, students will be able to:

  1. Outline the influence of media and communication on politics.
  2. Compare the strengths of different media for effective political communication.
  3. Incorporate persuasive political communication strategies targeting general and specific constituencies.

View the Timetable Here

Preview image for the video "COM3033 Political Communication Trailer".
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Entry Requirements

Elective Details

Course Code: COM3033
Offering Semester: April
Credit Hours: 3
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: Continuous Assessment - 50%; Final Exam - 50%
Course Lecturer: AP. Dr Pauline Leong
Contact Email: @email

 

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