Dr Charles Sharma Naidu

Dr Charles Sharma Naidu

  • Senior Lecturer
  • Programme Leader for Bachelor of Arts (Honours) Design Communication
Department of Creative Design
  • School of Architecture and Design
Faculty of Arts and Social Sciences
SDGs Focus

Biography

Dr Charles Sharma Naidu has 20 years of education experience with a background in Architectural Illustration, Graphic Design, Educational Technology and Instructional Design. His expertise lies in Instructional design, creative educational pedagogy, the use of gamification in assessment, and educational technology. A proponent of "learning by doing" and "play to learn"; his research interests include gamified teaching, immersive learning using extended reality and mixed realities, the use of artificial intelligence in pedagogy and learning, and student engagement with educational simulations as well as creative workshops. He is currently a Senior Lecturer and Programme Leader for the Bachelor (Hons) Design Communication undergraduate programme at the Faculty of Arts and Social Sciences, Department of Creative Design, ºìÐÓÊÓƵ University.

Academic & Professional Qualifications

  • PhD in Education, Taylor’s University, (2020)
  • M.Ed, University Technology Tun Hussein Onn, (1999)
  • BA(Hons) Graphic Design, Central Saint Martin’s College of Art and Design. (1997)
  • Cert in Architecture, Sultan Haji Ahmad Shah Polytechnic, Kuantan (1993)

Research Interests

  • Gamified assessment
  • Creative Pedagogies
  • Game-based Educational Simulations
  • Teaching and Learning using extended reality technology

Teaching Areas

  • Creative Design Thinking
  • Industry Based Project
  • Final Year Project

Courses Taught

  • Design Principles
  • Creative & Design Thinking
  • Project Facilitation
  • Post-graduate supervision by research

Notable Publications

  1. Perinpasingam, T. S., Yen, T. S., Naidu, C. S. N. A., & Fadzil, F. A. bin M. (2024). An evaluation of virtual role-playing activities using ENGAGEVR among pre-service teachers at a private higher learning institution in Malaysia. SEARCH Journal of Media and Communication Research, 16(3), 97–110. 
  2. Li, T., & Naidu, C. S. (2025). Exploring VR Animation for Chinese Opera Dissemination: An Immersive and Interactive Approach to Multicultural Education. International Journal of Information and Education Technology, 15(3), 428–440. 
  3. Perinpasingam, T. S., Faisal Athar bin Mohd Fadzil, Tan, S. Y., & Achu Naidu, C. S. N. (2023). Exploring pre-service teachers’ experience with virtual reality role-playing micro-teaching activities using Engage VR. SEARCH Journal of Media and Communication Research, 15(2), 53-65. (SCOPUS-Indexed)
  4. Phoa, P.K.A., Marcus, M., Siau, C.S. et al. Virtual Reality Technology in Electronic Cigarette Prevention and Cessation Intervention: A Systematic Review. Curr Addict Rep 12, 33 (2025).