Staff Profiles Department of Accounting, Finance and Economics (1) Facet Department Tax - Business School (-) Senior Lecturer (1) Facet Position ºìÐÓÊÓƵ Business School Consumer behaviour (3) Corporate Finance (2) Corporate Governance (2) ESG (2) Financial Economics (2) Islamic Finance (2) Marketing (2) Sustainability (2) Sustainable Finance (2) Sustainable Marketing (2) Accounting Education (1) Accounting Theory (1) Advertising effectiveness  (1) Applied Finance (1) Artificial Intelligence (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Asia Financial Economics (1) Auditing (1) Augmented reality (1) Banking (1) Banking and Monetary (1) Banking Stability (1) Behavioural Finance (1) Behavioural Modelling (1) Bibliometric Analysis (1) Big data (1) Business Analytics (1) Business Ethics (1) Capital Markets and Industry Studies (1) Capital Markets Structure Analysis (1) Cognitive Dissonance (1) Consumer Behavior (1) Consumer emotions (1) Corporate Diversification Analysis (1) Corporate Finance Analysis. (1) Corporate Social Responsibility (1) Corporate Sustainability (1) Cultural Development in Borneo (1) Current issues in FinTech (1) Customer Valuing experiences (1) Data Analytics (1) Database Architecture (1) Digital Businesses (1) Digital Marketing (1) Digital transformation impact on society, organizations and individual behavior (1) Earnings Management and Value Relevance (1) Economics (1) Economics of Religiosity (1) Emotions (1) Employee well-being in emotionally demanding jobs (1) Employment decisions: turnover, retention, withdrawal (1) Energy economics (1) Entrepreneurship (1) Environmental Rule and Law (1) Experimental Research (1) Financial Accounting (1) Financial Analysis (1) Financial and Business Education (1) Financial Econometrics (1) Financial Education (1) Financial Intermediation (1) Financial Literacy (1) Financial Markets (1) Financial Planning (1) Freight Logistics (1) Global Business Modelling (1) Green marketing (1) Healthcare Informatics (1) Health Management (1) Hospitality (1) Housing Economics (1) Human resource analytics (1) Human Resource Management practices and employee and organization performance (1) Human Rights (1) ICT and Education in Vulnerable Communities (1) Influencer Marketing (1) Information Science and Management (1) Intellectual Capital Management (1) International production sharing (1) International Trade (1) Internet of things (IoT) (1) Knowledge Management & Law (1) Labour Economics (1) Labour Migration and Cross-Border Mobilities within ASEAN (1) Lean Six Sigma (1) Macroeconomics (1) Manufacturing industry (1) Model averaging (1) Multidisciplinary Research (1) Online Marketing (1) Operations Management (1) Panel data analysis (1) Policy studies (1) Pre and Post Decisional Behaviour (1) Professional identity: novice health care workers (1) Relationality and process view (1) Revenue Management (1) Risk Management Analysis (1) Salesperson and Customer Interaction (1) Services Marketing & Recovery (1) Sharing Economy (1) Stateless Persons and Refugees (1) Subjective Well-Being (1) Supply Chain Risks Management (1) Sustainability and Sustainability Reporting (1) Sustainability Management (1) Sustainability Reporting (1) Sustainable consumption behaviour (1) Sustainable e-service (1) Sustainable Tourism/Marketing (1) Teaching and Learning in Accounting Education (1) Teaching of Sustainability (1) Technology Acceptance (1) Technology innovation adoption (1) Time series econometrics (1) Total Quality Management (1) Tourism (1) Tourism development and management (1) Valuation (1) (-) International Financial Reporting Standards (IFRS) (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Dr Ng Shir Li Senior Lecturer ºìÐÓÊÓƵ Business School [email protected] View Profile
