Staff Profiles Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School (-) Associate Professor (1) Facet Position ºìÐÓÊÓƵ Business School Corporate Finance (2) Entrepreneurship (2) Financial Economics (2) SMEs (2) Strategic Management (2) Sustainability (2) Accounting ethics, fraud and sustainability of firms. (1) Accounting information systems and its impact on accounting education and practice. (1) Auditing (1) Big data Analytics (1) Circular Economy (1) Climate Related Financial Disclosures. (1) Consumer behaviour (1) Corporate Disclosures (1) Corporate Governance (1) Corporate Governance and Corporate Social Responsibility (1) Corporate Social Responsibility (1) Cultural Orientation (1) Customer behaviour (1) Digital Economy (1) Discussions on accounting standards from a developing/emerging economies viewpoint. (1) E-Commerce / E-Business (1) Entrepreneurial Competencies (1) Entrepreneurship and Innovation (1) Ethnic Entrepreneurship (1) Fashion Marketing (1) Fintech (1) Food Marketing (1) Green Finance (1) Green Supply Chain Management (1) Group Concept Mapping Methodology (1) Human Resource Management (1) Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1) Influencer Marketing (1) Innovation (1) Islamic Finance (1) Leadership (1) Meta-analysis and literature review methods (1) Monetary Economics (1) Organisational Behaviours (1) Organizational Behaviour (1) Portfolio Managemen (1) Public Policy (1) Retail Sector (1) Services marketing (1) Social and Sustainable Development (1) Social Media Marketing (1) Stakeholder Perceptions (1) Strategic Marketing (1) Supply Chain Data Analytics (1) Supply Chain Resilience (1) Supply Chain Risk Management (1) Sustainable Development (1) Technological innovation in supply chain (1) Technological marketing (1) Tech Startups (1) (-) Customer relationship management (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Associate Professor Dr Cheng Boon Liat Associate Professor ºìÐÓÊÓƵ Business School [email protected] View Profile
