Staff Profiles Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Associate Professor (1) (-) Assistant Head (1) Facet Position ºìÐÓÊÓƵ Business School Entrepreneurship (2) Strategic Management (2) Artificial Intelligence (1) Augmented reality (1) Banking (1) Banking Stability (1) Behavioural Modelling (1) Capital Markets and Industry Studies (1) Consumer behaviour (1) Corporate Governance (1) Cultural Orientation (1) Digital Marketing (1) E-Commerce / E-Business (1) Emotions (1) Entrepreneurial Competencies (1) Ethnic Entrepreneurship (1) Food Marketing (1) Housing Economics (1) Human Resource Management (1) Human Resources Management - Selection and Recruitment (1) ICT and Education in Vulnerable Communities (1) Influencer Marketing (1) Innovation (1) Organisational Behaviours (1) Organizational Behaviour (1) Retail Sector (1) SMEs (1) Social Media Marketing (1) Subjective Well-Being (1) Sustainability Reporting (1) Sustainable Finance (1) Teaching and Learning in Higher Education (1) Technology Acceptance (1) (-) Fashion Marketing (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Associate Professor Dr Koay Kian Yeik Assistant Head - Department of Marketing, Strategy & InnovationAssociate Professor ºìÐÓÊÓƵ Business School [email protected] View Profile
