Staff Profiles Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Associate Professor (1) Senior Lecturer (3) Lecturer (5) Programme Leader (1) (-) Assistant Head (1) Facet Position ºìÐÓÊÓƵ Business School Entrepreneurship (2) Strategic Management (2) Artificial Intelligence (1) Augmented reality (1) Banking (1) Banking Stability (1) Behavioural Modelling (1) Capital Markets and Industry Studies (1) Corporate Governance (1) Cultural Orientation (1) Digital Marketing (1) E-Commerce / E-Business (1) Emotions (1) Entrepreneurial Competencies (1) Ethnic Entrepreneurship (1) Fashion Marketing (1) Food Marketing (1) Housing Economics (1) Human Resource Management (1) Human Resources Management - Selection and Recruitment (1) ICT and Education in Vulnerable Communities (1) Influencer Marketing (1) Innovation (1) Organisational Behaviours (1) Organizational Behaviour (1) Retail Sector (1) SMEs (1) Social Media Marketing (1) Subjective Well-Being (1) Sustainability Reporting (1) Sustainable Finance (1) Teaching and Learning in Higher Education (1) Technology Acceptance (1) (-) Consumer behaviour (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Dr Soon Pei Shan Assistant Head - Department of Marketing, Strategy & InnovationSenior Lecturer ºìÐÓÊÓƵ Business School View Profile
